Great Editorial About Nikon

As followers of this site are aware, I’m no longer really posting photo news or links to other sites.  But now and then I come across something so good that I have to bring it to your attention. Here’s one of them, an editorial written by Nasim Mansurov over at Photography Life about Nikon – about great products, bizarre product decisions and bad quality assurance.  The article makes several key points and I’m going to post some excerpts here but you should really read the whole thing.  The first bit is about some of the features on the D7100 vs. the D600.

By using the 51 point autofocus system on the D7100, Nikon demonstrated that it costs nothing to use a high-end autofocus system on any camera. So using the lower-end AF system on the D600 was intentional, similar to the 1/4000 shutter speed or the 1/200 sync speed limits. Nikon clearly did not want the D600 to compete with the D800, so it crippled the camera by stripping off important features. Did you really think it was a move to keep the cost of the D600 low? You would be very naive if you thought so. Even if there is a cost difference, it is very minor. Not in the hundreds or thousands of dollars that Nikon wants you to think.

The small buffer limitation of the D7100 is also equally intentional. When the D7100 was announced, I made a hasty statement that it possibly marked the death of a high-end DX line. After I discovered the buffer limit on the D7100, however, I reconsidered my thoughts. Why would Nikon intentionally cripple the D7100′s buffer capacity? Another ingenious game by Nikon’s marketing – get plenty of attention to the D7100 so that a lot of people buy it, but cripple it enough for sports and wildlife photographers to either have them switch to the expensive D4, or wait until a D400 comes out (if it comes out). Do you really think that extra buffer memory is going to cost a lot of money? Of course it doesn’t.

But I think the part that really grabbed my attention and made me want to share this post is further down, his “lessons learned.”  They include:

  • Stop pre-ordering gear
  • Use your camera until it dies
  • Don’t pay attention to new product announcements


and a couple of other bits as well.

Me, I’m trying to get off the whole consumer merry-go-round thing.  I look back at some of the insane moves I did – things I bought too quick or sold too quick to buy other things – and I’m trying to change my ways. I admit that in no small part this is enforced by my budget, which means thinking more and trying to act less impulsively.  Stay tuned, we’ll see how it turns out.


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