I don’t use Instagram but lots of people do so I thought I’d pass this along. According to Gawker, Instagram has new terms of service coming into effect in January 2013 that they have deemed a suicide note for the service. The new terms include the following:
- Some or all of the Service may be supported by advertising revenue. To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you. If you are under the age of eighteen (18), or under any other applicable age of majority, you represent that at least one of your parents or legal guardians has also agreed to this provision (and the use of your name, likeness, username, and/or photos (along with any associated metadata) on your behalf.
- You acknowledge that we may not always identify paid services, sponsored content, or commercial communications as such.
Of course many people don’t actually bother to read the terms of service. But I can’t imagine anyone who actually reads the terms wouldn’t be extremely concerned about this.
UPDATE: No big shock. The ripples this has caused across the Internet have led Instagram to back off from this announced policy change. “The language we proposed also raised question about whether your photos can be part of an advertisement. We do not have plans for anything like this and because of that we’re going to remove the language that raised the question.”